Showing posts from September, 2017

Eyes and Thumbs Driving Mobile Experience!

In the simplest terms, mobile experience is controlled by how well our eyes and fingers perform with the display we are using. In the future, this will also include how well our voice projects and how well our ears hear.
The fact is that our fingers get longer, fatter and slower, and eyes get weaker over time. Our fingers are what they are, unless we diet and make them thinner. Our eyes can be corrected mechanically and physically. An interesting but obvious point is that these physical changes impact everyone from toddler to aged.
In a 2010 study, a total of 160 children's fingers were examined. The average length of each finger increased by 37% from 3 to 10 years of age, and diameter increased by 20%. [2010 Elsevier GmbH.]
Thomas M. Greiner, a researcher for the U.S. Army did a study in 1991 finding that an average thumb length of 2.74 inches for men and 2.49 for women. Shorter in length than the average mobile display diagonal today.
Based on data from data from the National H…

Adopting Digital Transformation

The practical application of data storage, data transmission and computer processing to transform business processes started in the mid-80's. These capabilities have advanced over the last 30 years to the point that the power and cost of digital technology has pushed the movement of digital transformation forward. I define digital transformation as "comprehensively changing business processes and or experience journeys by integrating digital technologies, processes changes and people skills, with the intent to create competitive advantages and accelerate profitable growth."
Digital Transformation today can mostly fall into the following three key buckets: Product Innovation - enabling existing products, integrating 3rd party product features, and creating new products.Customer Experience - this includes capabilities that touch any part of the product purchase life cycle ACTR, which includes awareness, consideration, transaction and retention/service phases.Operational Eff…