Showing posts from September, 2017

Adopting Digital Transformation

The practical application of data storage, data transmission and computer processing to transform business processes started in the mid-80's. These capabilities have advanced over the last 30 years to the point that the power and cost of digital technology has pushed the movement of digital transformation forward. I define digital transformation as "comprehensively changing business processes and or experience journeys by integrating digital technologies, processes changes and people skills, with the intent to create competitive advantages and accelerate profitable growth."
Digital Transformation today can mostly fall into the following three key buckets: Product Innovation - enabling existing products, integrating 3rd party product features, and creating new products.Customer Experience - this includes capabilities that touch any part of the product purchase life cycle ACTR, which includes awareness, consideration, transaction and retention/service phases.Operational Eff…