Digitally Focused

I have seen business eyes glaze over when the details of development like waterfall and agile are discussed. But with digital transformation, now is the time for businesses to be wide-eyed and conversant in DevOps, an outgrowth of agile. The simple truth is that businesses need DevOps if they want to be at the mature level in their digital transformation. Digital transformation is centered around applying technologies, enhanced processes and new people skills so businesses can accelerate revenue growth and bring in more profitable revenue. This means being agile not only on the technology side but on the customer side too. Specifically what I mean is that user experiences are in fact agile. Today, marketing groups its users into segments which are slivers of time. Not very agile. What they should be doing is developing experiences similar to creating scenes of a movie. Check out my article "How to Match Digital Experience Tactics to User Scenarios." Waterfall and A...